We are all used to seeing the slick marketing materials and web sites of companies, the enigin.com website is no exception, that they are faceless brochures, providing information but very little human touch.
Hence the push to start this blog and our related blogs, Ian Wrigley's, Enigin Tech Talk (just added) and the soon to be launched Enigin Direct blog, to reach out to the world.
Blogs are a new way of marketing, as can be seen fromfrom the headline in Business Week, and one that sees a welcome change. Instead of some spin of marketing speak, people are encouraged to be honest, straight forward and open. Many traditonal marketeers are horrified that blogs and such like see companies talking to their clients and others as real people but isn't this something we should all encourage.
Blogs are very good at getting the people behind companies out there, not only introducing themselves but allowing readers to comment and contact the company and individuals directly.
This has already proved the case with this blog, with many readers emailing us after enjoying a visit to these pages here at Enigin's own Blogsphere, watching the videos and seeing the real company behind the name and the Enigin solution.
We are delighted with the response and truly believe it is the future.
We also give you great things for free, like the business advice on Ian Wrigley's blog and answers to many questions regarding Enigin.
Keep the feedback coming and if you are in business, particularly an Enigin partner, start your own blog for your clients to see what you can offer them. Enigin Partners can help them with reducing costs, protecting profits plus global warming and environmental issues.