Writing an excellent article in The Guradian he argues his point strongly - with some details that Enigin Distributors and all business owners need to consider.
In the superscription to the article it states "Using renewable energy gives your business a certain cachet, but don't underestimate the importance of energy efficiency."
Energy efficiency tops the agenda as electricity bills skyrocket.
Let's be honest. In the rush to produce cleaner sources of energy, efficiency is often seen as the poor cousin to breakthrough developments in renewable technologies. This needs to change.
The reasons for investing in efficiency are ever growing. An interesting early sign of this comes from the venture capital community which last year did more deals in energy efficiency than any other cleantech sector in the EU.
But why should you care? The impact of cutting utility bills on your company's bottom line will become increasingly important as energy prices rise. A drive for efficiency now will also help to hedge against likely energy price volatility in the future.
Recent changes to the Carbon Reduction Commitment Energy Efficiency scheme (in the UK) announced by the Government mean even more of a financial incentive to reduce carbon emissions for those companies involved. Beyond this, many sectors have committed to improve their energy efficiency in exchange for tax rebates through Climate Change Agreements.
On top of the financial and regulatory reasons to care about energy efficiency, you now need to add the demand from consumers for more environmentally friendly products. Recent research by the Carbon Trust found that 86% of consumers want their favourite brands to reduce their carbon footprint and 43% are actively seeking information about the carbon impact of the products they buy. Whether you're selling the cake or baking the cake, demand for 'greener' goods means re-evaluating energy usage across the entire length of the supply chain.
A good example of this can be found in the dairy industry. The Carbon Trust Footprinting Company has been working with both Tesco and Sainsbury's to calculate the carbon footprint of milk. This response to consumer demand in turn puts pressure on the dairy industry to cut carbon by developing increasingly energy efficient processes in the production of milk. In the dairy sector, reducing carbon now offers a competitive advantage and a way to maintain and win business with key customers, like supermarkets.
So, the Carbon Trust, through our Industrial Energy Efficiency Accelerator, is now working with the dairy industry to drive innovation in its production processes. For example, we're exploring using ice to clean pipes rather than hot water, which is the industry norm. Combine this with the use of energy-efficient ultrasound to prevent cream separating from milk and the sector could cut its overall carbon footprint by 50,000 tonnes a year.
Whether you're a retailer or a manufacturer, energy efficiency is going to be of growing importance. In the UK, industry accounts for one in every four tonnes of carbon emitted. So far efforts to improve energy efficiency have largely focussed on generic technologies and practices that are applicable across all manufacturing sectors. For example, the same energy-efficient lighting products are used to cut energy in a bakery and a paper mill. But up to 90% of a manufacturing site's energy consumption is used by processes specific to the product being produced.
Be it cleaning dairy pipes with ice, using thinner tins to bake bread or even cold asphalt to surface roads, new and innovative methods will be needed to access the 'next level' of efficiency and create more fundamental shifts in energy usage. To accelerate that change, the Carbon Trust is already working with companies such as Cadbury's, Dairy Crest, Allied Bakeries and Tarmac across the dairy, bakery, confectionery, plastic bottle blow-moulding, animal feed milling, asphalt manufacturing, brick manufacturing, paper, malting, microelectronics, brewing, laundry and contract catering sectors.
But let's be realistic. Many companies have been busy worrying about the recent economic turbulence and energy management just hasn't been seen as a core business priority. Even if the return on investment looks good, energy costs haven't been material enough to compete for scarce management attention.
I believe that now is the time that this should change. Efficiency doesn't deserve its 'poor cousin' status. There is a growing sense of urgency around energy efficiency. Now is the time to set your business on a trajectory of reduced energy use: insulating against future energy price rises and volatility, meeting tighter regulation and responding to customer and broader consumer demand.